Meet Mekabu, the secret to having healthy, manageable, beautiful hair every day. The Japanese have known this secret for centuries.

It took us a decade to perfect our award-winning formulas to harness the nourishing, hydrating power of Mekabu for your best hair.

Mekabu is a seaweed that grows in northeastern Japan. Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous. All of MASAMI's products are infused with Mekabu powder, where we source it fresh from a family owned seaweed company.  

With the hydrating power of Mekabu, you'll find you won't need to wash your hair as often. You'll eliminate frizz. Your hair will be soft.

You may find yourself (and others) touching it often.

MASAMI Shampoo gently cleanses and nourishes for the ultimate in botanically hydrated hair. MASAMI Conditioner leaves hair healthy, soft and silky. MASAMI Styling Cream provides a light hold but keeps hair flawlessly in place while adding botanical hydration, protection and shine. And MASAMI Shine Serum brings hair to life, providing weightless shine, reflection and Mekabu hydration.

Giving you the ultimate in botanically hydrated hair, because Hydration Is Life.